Letter to the Editor
Social media and intensive care medicine: To be or not to be
Redes sociales y medicina intensiva: estamos o no estamos
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Egea-Guerrero, J. Revuelto-Rey" "autores" => array:2 [ 0 => array:4 [ "nombre" => "J.J." "apellidos" => "Egea-Guerrero" "email" => array:1 [ 0 => "jjegeaguerrero@gmail.com" ] "referencia" => array:2 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">a</span>" "identificador" => "aff0005" ] 1 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "cor0005" ] ] ] 1 => array:3 [ "nombre" => "J." "apellidos" => "Revuelto-Rey" "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">b</span>" "identificador" => "aff0010" ] ] ] ] "afiliaciones" => array:2 [ 0 => array:3 [ "entidad" => "Facultativo Especialista del Área de Medicina Intensiva, Hospital Universitario Virgen del Rocío, Sevilla, Spain" "etiqueta" => "a" "identificador" => "aff0005" ] 1 => array:3 [ "entidad" => "Facultativo Especialista del Área de Medicina Intensiva, Hospital Universitario Puerta del Mar, Cádiz, Spain" "etiqueta" => "b" "identificador" => "aff0010" ] ] "correspondencia" => array:1 [ 0 => array:3 [ "identificador" => "cor0005" "etiqueta" => "⁎" "correspondencia" => "Corresponding author." ] ] ] ] "titulosAlternativos" => array:1 [ "es" => array:1 [ "titulo" => "Redes sociales y medicina intensiva: estamos o no estamos" ] ] "textoCompleto" => "<span class="elsevierStyleSections"><p id="par0005" class="elsevierStylePara elsevierViewall">Traditional mass media are quickly being replaced by different social media (SM) that can be accessed through the Internet and our mobile devices at anytime from anywhere. The data traffic, knowledge, and training opportunities they generate appear before us as a wide range of possibilities that can seem unlimited.</p><p id="par0010" class="elsevierStylePara elsevierViewall">In the non-healthcare setting, SM are the spearhead of marketing campaigns for companies with unprecedented effectiveness and low cost.</p><p id="par0015" class="elsevierStylePara elsevierViewall">In the healthcare setting, we are also exposed to examples that, although with a teaching purpose in mind, do not meet the regulatory framework. Taking these basic rules into consideration—at the healthcare setting—we cannot stay away from this technological revolution.<a class="elsevierStyleCrossRef" href="#bib0005"><span class="elsevierStyleSup">1</span></a> One way or another we all use SM in our personal lives; however, we—health professionals—have been reluctant to use SM in the professional setting because we did not know much about SM or because we did not have enough tools to implement them despite the theoretical benefits SM may have.<a class="elsevierStyleCrossRefs" href="#bib0010"><span class="elsevierStyleSup">2,3</span></a> Even the spread of scientific papers is more efficient when the content of these papers is posted on the SM.<a class="elsevierStyleCrossRefs" href="#bib0020"><span class="elsevierStyleSup">4,5</span></a></p><p id="par0020" class="elsevierStylePara elsevierViewall">This theoretical framework—extrapolated to the intensive care unit (ICU) setting—can be the ideal launchpad to increase our visibility. Reaching higher rates of credibility and trust in our actions largely depends on how society sees us, especially in the tragic pandemic we are all going through. Also, this technology opens the door of bidirectional communication with the patients and their families. Something we could use to adapt ourselves to their needs and reflections. On the other hand, our work—that on many occasions benefits from a multidisciplinary and multicenter approach—can use SM to forge alliances and participation in collaborative, cross-sectional studies.</p><p id="par0025" class="elsevierStylePara elsevierViewall">In our setting, health and ICU professionals are beginning to access the world of SM. Results are apparently positive. However, no detailed analysis has ever been conducted on the impact these strategies have despite the different ways of measuring such an impact.</p><p id="par0030" class="elsevierStylePara elsevierViewall">In the intensive medicine setting we cannot turn our backs to this reality. We need training to avoid being behind our time compared to our patients and citizens in general. We live an important moment for our medical specialty. Unfortunately, the SARS-CoV-2 pandemic has brought ICUs to a critical point regarding occupation, and we have had working, almost, to the point of collapse. At the same time, our specialty is seen very positively by society, and we receive letters—almost daily—sent to our units appreciating the work we do. We should draw the positive aspects of the worst global health crisis in recent memory: strengthen the positive image society has now, promote scientific spreading, and increase the awareness towards the work that we do. Therefore, the proper use of the SM is going to be of paramount importance in the years to come.</p><span id="sec0005" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0005">Funding</span><p id="par0035" class="elsevierStylePara elsevierViewall">None reported.</p></span><span id="sec0010" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0010">Conflicts of interest</span><p id="par0040" class="elsevierStylePara elsevierViewall">None whatsoever.</p></span></span>" "textoCompletoSecciones" => array:1 [ "secciones" => array:3 [ 0 => array:2 [ "identificador" => "sec0005" "titulo" => "Funding" ] 1 => array:2 [ "identificador" => "sec0010" "titulo" => "Conflicts of interest" ] 2 => array:1 [ "titulo" => "References" ] ] ] "pdfFichero" => "main.pdf" "tienePdf" => true "NotaPie" => array:1 [ 0 => array:2 [ "etiqueta" => "☆" "nota" => "<p class="elsevierStyleNotepara" id="npar0005">Please cite this article as: Egea-Guerrero JJ, Revuelto-Rey J. Redes sociales y medicina intensiva: estamos o no estamos. Med Intensiva. 2022;46:289–290.</p>" ] ] "bibliografia" => array:2 [ "titulo" => "References" "seccion" => array:1 [ 0 => array:2 [ "identificador" => "bibs0005" "bibliografiaReferencia" => array:5 [ 0 => array:3 [ "identificador" => "bib0005" "etiqueta" => "1" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Health 2.0, blogs and journals [Article in Spanish]" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "J.C. 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