Traditional mass media are quickly being replaced by different social media (SM) that can be accessed through the Internet and our mobile devices at anytime from anywhere. The data traffic, knowledge, and training opportunities they generate appear before us as a wide range of possibilities that can seem unlimited.

In the non-healthcare setting, SM are the spearhead of marketing campaigns for companies with unprecedented effectiveness and low cost.

In the healthcare setting, we are also exposed to examples that, although with a teaching purpose in mind, do not meet the regulatory framework. Taking these basic rules into consideration—at the healthcare setting—we cannot stay away from this technological revolution.1 One way or another we all use SM in our personal lives; however, we—health professionals—have been reluctant to use SM in the professional setting because we did not know much about SM or because we did not have enough tools to implement them despite the theoretical benefits SM may have.2,3 Even the spread of scientific papers is more efficient when the content of these papers is posted on the SM.4,5

This theoretical framework—extrapolated to the intensive care unit (ICU) setting—can be the ideal launchpad to increase our visibility. Reaching higher rates of credibility and trust in our actions largely depends on how society sees us, especially in the tragic pandemic we are all going through. Also, this technology opens the door of bidirectional communication with the patients and their families. Something we could use to adapt ourselves to their needs and reflections. On the other hand, our work—that on many occasions benefits from a multidisciplinary and multicenter approach—can use SM to forge alliances and participation in collaborative, cross-sectional studies.

In our setting, health and ICU professionals are beginning to access the world of SM. Results are apparently positive. However, no detailed analysis has ever been conducted on the impact these strategies have despite the different ways of measuring such an impact.

In the intensive medicine setting we cannot turn our backs to this reality. We need training to avoid being behind our time compared to our patients and citizens in general. We live an important moment for our medical specialty. Unfortunately, the SARS-CoV-2 pandemic has brought ICUs to a critical point regarding occupation, and we have had working, almost, to the point of collapse. At the same time, our specialty is seen very positively by society, and we receive letters—almost daily—sent to our units appreciating the work we do. We should draw the positive aspects of the worst global health crisis in recent memory: strengthen the positive image society has now, promote scientific spreading, and increase the awareness towards the work that we do. Therefore, the proper use of the SM is going to be of paramount importance in the years to come.